Marketing

Your guide to SO’s promotion of your brand.

 

  • Shoppe Object marketing includes an ever-evolving calendar of editorial stories, merchandised emails, and social media. All Shoppe Object brands are automatically included in our year-round marketing efforts.

    Click here to access the promotional assets for use on your own social media platforms.

    Editorial Stories

    Each season, we choose themes to merchandise as editorial emails and blog posts, like this Art Deco example.

    Shoppe-ing List, Daily Brand Spotlight, and Other Marketing Efforts

    Our marketing efforts also include shop-able emails, brand spotlights, and many more fun campaigns.

    Equitable Marketing

    Unlike other platforms that use algorithms to feature “best selling” products or “favorite” brands, we aim to feature brands equitably, large and small, for the live show and Shoppe Online, throughout the season.

    Please Note: We do not offer marketing for purchase! To do so would disrupt the ethos of our platform. We maintain editorial control of all Shoppe Object channels, and rely heavily on imagery and content shared by you. Please make sure you keep us updated with your freshest images and media, and nudge connect@shoppeobject.com with any significant updates that you feel may be beneficial to our efforts.

  • Due Dates:
    Shoppe Object (February 2025): January 3, 2025
    Shoppe Object - High Point (April 2025): March 18, 2025

    Our marketing efforts depend on great imagery submitted by our brands.

    Please create one Shoppe Object image folder (in Dropbox, for example) with images you would like us to use in our marketing and press materials and submit it here.

    Make sure the link is live and without privacy settings that would prevent us from accessing it.

    This link is for the entire season - if you add images, no need to resubmit. Email us at connect@shoppeobject.com to let us know of updates.

    File sharing formats without download time constraints, such as Dropbox, GoogleDrive, and The Box are preferred. Direct emailing of images or WeTransfer will NOT be accepted, held, or used. (If you have recently contracted, and missed any deadlines DO continue to submit your materials ASAP and throughout the season!)

    IMAGE SUBMISSION LINK

    We are looking for images that are:

    • Portrait, Landscape, or Square

    • JPEG format

    • 150 - 300 dpi

    Dropbox, Google Drive, and Box Live storage links are all fine to use. We will NOT accept WeTransfer links, as we do not store image banks.

  • Please click here and here to see examples of eblasts.

    Please click here to see our Instagram feed.

  • Taxonomy is how your product will be found within different search methods on the Shoppe Online platform. Buyers will find your products in a few different ways. We recommend spending significant time on carefully choosing your product taxonomy as this will be how buyers find your products.

    Please review the taxonomy section in the Product File page here for additional information.