Super Kawaii

Ok, “cute” can be an offhanded insult when used dismissively to undermine someone, but sweet stuff makes the world go ‘round – especially when it comes to things for our little ones. Tiny and delicate or squishy and puffy, wide-eyed and smiley, fluffy or feathered, there’s something about loveable goods that make us smile and keep us in positive vibes. Take a cue from Japan where kawaii is culture, and add a dash of adorable to any and everything.